From the District Council website:
Rochford District Council are spray-painting dog mess bright orange in a bid to shock irresponsible dog owners into changing their bad habits.
It’s part of the ‘Love Rochford District’ campaign that has been running this summer with the aim of informing residents about environmental crimes such as dog fouling and littering in a bid to clean up the District.
For the next few weeks, Officers from the Council’s Street Scene Team will be patrolling areas of Rochford where dog fouling is a particular problem and spray-painting dog mess they find orange to show how much is not being cleaned up by dog owners. Residents do not need to worry that dog mess won’t be cleaned up – the orange poo will just be left where it is long enough to highlight the issue.
Rochford District Council’s Portfolio Holder for Environment, Leisure, Arts and Culture, Councillor Keith Gordon said: “We want to send the message that dog fouling is unacceptable. Not only is it the most offensive litter on our streets but it could be dangerous. It can lead to an infection called toxocariasis if it enters the human system and young children are most at risk of this disease.
We hope this unusual approach will finally get the message through to irresponsible dog owners who don’t clean up after their dog”.
To report dog fouling problems or for more nformation about the ‘Love Rochford District campaign please call customer services on 01702 318111, or visit www.rochford.gov.uk/streetscene