From the District Council website:
If you pay for parking in the Rochford District by mobile phone you will have a new number to call.
From June 1, Rochford District Council will be changing to a service run by ‘PayByPhone’ and the new number will be 0330 400 7275.
Alternatively, you can text ‘REG’ followed by a space and then your vehicle registration number to 65565, or go to paybyphone.co.uk to register your details.
Or you can download the free ‘PayByPhone app’ from Google play, Blackberry or the iPhone app store. Click on the sign up button to register your details and pay for your parking.
This replaces the previous service provider – Metric Mobile – and applies to all carparks run by Rochford District Council.
For full details go to: www.rochford.gov.uk/parking_and_travel/car_parks